Lance Peters serves as the Managing Director at EnduraWealth, bringing seven years of distinguished experience from his tenure as Vice President, Wealth Manager at Lucia Capital Group. A graduate of the University of San Diego with a degree in Business Administration, Lance has dedicated his career to partnering and providing exemplary service to high-net-worth clientele.

As a former collegiate soccer player, Lance specializes in working with athletes, extreme high net worth families, and next generation wealth. Lance employs comprehensive financial planning strategies and is well-versed in designing and implementing portfolios, alternative investments, tax-efficient withdrawal strategies, and estate planning.

Lance currently holds his CA insurance license #0M43372, Series 7, and Series 66 (held with LPL Financial). He also holds the Accredited Wealth Management Advisor (AWMA®) and Accredited Asset Management Specialist (AAMS™) professional designations.

Born and raised in Las Vegas, NV, Lance relocated to San Diego, CA, where he currently resides in Point Loma with his wife, Paige Maddux, and their beloved labradoodle, Dexter. An enthusiastic supporter of his wife’s philanthropic endeavors, Paige serves as the Chief Development Officer of Baller Dream Foundation, a nonprofit dedicated to supporting children and young adults battling cancer.

When not engaged in philanthropy or traveling, Lance cherishes moments spent with family, friends, and indulging in his passion for golf. His unwavering dedication to both personal and professional excellence continues to set him apart within the financial services industry.